Malaysia's Applied AI Research Lab
4C Advisory is Malaysia's leading applied AI research lab—researching on latest application challenges, building enabler tools, sharing knowledge, and growing the local AI ecosystem. Our flagship back-office multi-agent orchestration platform proves what's possible. Our consulting practice helps organisations build AI innovation capability.
Whether you're an SME or accounting firm ready to try our platform, a corporate exploring an in-house AI lab, or a practitioner who wants to learn—we'd love to hear from you.
Our mission
Malaysia has world-class talent and a thriving SME economy. We believe the best AI for Malaysian businesses should be engineered locally, made affordable for every SME, and shared openly so the whole ecosystem grows together.
1
Build enabler tools
We engineer production-grade AI systems. Our flagship platform is designed for Malaysian regulatory and business context.
2
Share knowledge openly
Through workshops, publications, and community programmes, we transfer practical AI engineering skills to local teams and practitioners.
3
Grow the ecosystem
We partner with government agencies, universities, and industry bodies to make AI accessible and commercially viable for Malaysian SMEs.
What we offer
A flagship AI platform that demonstrates what's possible, paired with consulting services that help organisations build their own AI capability.
Our flagship product. A full-suite back-office system with accounting, e-invoicing, payroll, and financial reporting, built for Malaysian compliance, powered by AI, and available to every SME and professional practice.
We help large organisations launch in-house AI labs. Starting with board of directors presentations, we advise on various AI strategies, build internal multi-agent orchestration systems, and train engineering teams. From strategy to production deployment, we are here to help.
End-to-end consulting to modernise legacy systems. We assess current workflows, architect the target state, manage data migration, and ensure continuity—with minimal disruption.
Structured workshops, certification programmes, and community events. From AI literacy for business leaders to hands-on engineering bootcamps for technical teams.
AI Ecosystem Partners
Building an AI ecosystem takes a village. We work with government agencies, technology leaders, professional bodies, and academic institutions to make AI accessible across Malaysia.
Technology
Google Cloud
Cloud infrastructure & Vertex AI
Anthropic
Claude AI for agentic workflows
Government & Ecosystem
MDEC
Malaysia Digital Economy Corporation
LHDN
E-Invoice integration & tax compliance
Professional & Academic
MIA
Malaysian Institute of Accountants
Local Universities
Research collaboration & talent pipeline
Banking & Finance
Maybank
Bulk payment file generation
CIMB
Bank statement auto-import
Community
We believe in raising the water level for the entire Malaysian tech ecosystem. That’s why we share our internal research, host technical workshops, and publish our learnings openly. We work with diverse partners across the AI Ecosystem to drive awareness and adoption at scale. Please reach out for collaboration opportunities.